{"id":1583,"date":"2021-05-14T10:57:13","date_gmt":"2021-05-14T10:57:13","guid":{"rendered":"http:\/\/elchupete.com\/?p=1583"},"modified":"2023-03-08T20:33:28","modified_gmt":"2023-03-08T20:33:28","slug":"asi-fue-el-primer-mkt-el-chupete-talks","status":"publish","type":"post","link":"https:\/\/elchupete.com\/en\/asi-fue-el-primer-mkt-el-chupete-talks\/","title":{"rendered":"As\u00ed fue el primer MKT &#8211; El Chupete Talks"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb100vh\u00bb max_height=\u00bb100vh\u00bb][et_pb_fullwidth_slider show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb body_font=\u00bbGotham Light||||||||\u00bb custom_button=\u00bbon\u00bb button_bg_color=\u00bbrgba(255,255,255,0.42)\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb10px\u00bb button_font=\u00bbGotham Bold||||||||\u00bb button_use_icon=\u00bboff\u00bb button_alignment=\u00bbleft\u00bb button_custom_padding=\u00bb10px||10px||true|false\u00bb text_orientation=\u00bbleft\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb content_width=\u00bb90%\u00bb height=\u00bb100vh\u00bb max_height=\u00bb100vh\u00bb overflow-y=\u00bbauto\u00bb custom_margin=\u00bb0px|0px|0px|0px|true|true\u00bb custom_padding=\u00bb250px|0px|50px|0px|false|true\u00bb custom_padding_tablet=\u00bb200px||||false|true\u00bb custom_padding_phone=\u00bb100px|0px|100px|0px|false|true\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bbrgba(255,255,255,0.21)\u00bb button_bg_enable_color__hover=\u00bbon\u00bb][et_pb_slide heading=\u00bbAs\u00ed fue el primer MKT \u2013 El Chupete Talks\u00bb _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(4,30,66,0.76)\u00bb background_color_gradient_end=\u00bbrgba(4,30,66,0.56)\u00bb background_color_gradient_direction=\u00bb90deg\u00bb background_image=\u00bbhttp:\/\/elchupete.com\/wp-content\/uploads\/2021\/05\/el-chupete-talks1.jpg\u00bb background_enable_image=\u00bbon\u00bb background_blend=\u00bbmultiply\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb|500px|||false|false\u00bb custom_padding_tablet=\u00bb|200px|||false|false\u00bb custom_padding_phone=\u00bb|0px|||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb36px\u00bb header_font_size_phone=\u00bb\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb sticky_transition=\u00bbon\u00bb]<p>Este jueves tuvo lugar en el Village de Havas la primera edici\u00f3n de los MKT-El Chupete Talks, un escenario en forma de encuentros entre profesionales que contribuye a reforzar la marca El Chupete como especialista en la comunicaci\u00f3n infantil, abordar tem\u00e1ticas y tendencias que pueden generar un debate a trav\u00e9s de colaboraci\u00f3n con medios y asociaciones afines.<\/p>[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttp:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb|25px|0px|25px|false|true\u00bb custom_padding_tablet=\u00bb25px||||false|true\u00bb custom_padding_phone=\u00bb25px|25px|0px|25px|false|true\u00bb][et_pb_row _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb21px\u00bb module_alignment=\u00bbcenter\u00bb]<h3>14 de mayo de 2021<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Bold||||||||\u00bb text_text_color=\u00bb#041e42&#8243; text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb34px\u00bb text_line_height_tablet=\u00bb1.2em\u00bb text_line_height_phone=\u00bb\u00bb text_line_height_last_edited=\u00bbon|desktop\u00bb]<ul>\n<li><strong>Durante el foro se presentaron tres casos de \u00e9xito, ganadores de la \u00faltima edici\u00f3n del Festival de Comunicaci\u00f3n Infantil El Chupete.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Paula Lemos, directora de Desarrollo Global de Mensajeros de la Paz no quiso faltar a la cita y explic\u00f3 de qu\u00e9 manera emplean las marcas para contribuir a amplificar su mensaje y acciones solidarias.<\/strong><\/li>\n<\/ul>\n<ul>\n<li><strong>Los protagonistas de este primer MKT-El Chupete Talks participaron en una mesa redonda donde se debati\u00f3 sobre la actualidad de la comunicaci\u00f3n infantil.<\/strong><\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttp:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|25px|0px|25px|false|true\u00bb][et_pb_row _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Light||||||||\u00bb text_text_color=\u00bb#041e42&#8243; text_font_size=\u00bb16px\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb34px\u00bb]<p>Durante la jornada, y tras una breve presentaci\u00f3n por parte de <strong>V\u00edctor Conde, director general de <a href=\"https:\/\/www.asociacionmkt.es\/\">MKT<\/a>, Rodrigo Ron, co-fundador de El Chupete<\/strong>, aprovech\u00f3 para presentar a los asistentes<strong> la nueva imagen del festival<\/strong>. Asimismo, desde la propia organizaci\u00f3n se dieron pinceladas de las novedades que trae consigo esta remodelaci\u00f3n de la marca como son los productos, <strong>El Chupete Joven, la propia MKT-El Chupete Talks y otras novedades que \u201cse desvelar\u00e1n dentro de poco<\/strong>\u201d.<\/p>\n<p>En el foro, basado principalmente en la comunicaci\u00f3n solidaridad en marcas infantiles, se presentaron tres casos de \u00e9xito, galardonados en la \u00faltima edici\u00f3n del Festival El Chupete, la m\u00e1s solidaria hasta la fecha.<\/p>\n<p>La apertura corri\u00f3 a cargo de <strong>\u00d3scar L\u00f3pez, CEO &amp; Founder de\u00a0<a href=\"https:\/\/www.acuam.com\/\">Acuam<\/a><\/strong> quien present\u00f3 su experiencia con <strong>Novo Nordisk \u2013 FIASP<\/strong>. Un trabajo bajo el t\u00edtulo <strong>\u201cInspirado en ellos\u201d<\/strong>.<\/p>\n<p>\u201c<em>La comunicaci\u00f3n iba a estar protagonizada por ni\u00f1os que reflejaban estas caracter\u00edsticas y, en un casting, elegimos a Marta y Pablo, dos peque\u00f1os con la edad de los usuarios de Fiasp<\/em>\u201d, cont\u00f3 L\u00f3pez. Pero, este trabajo supon\u00eda un reto a nivel legislativo, ya que, por edad, los ni\u00f1os no pueden asistir a un evento. Para ello, hicieron\u00a0que estuvieran presentes en el evento a trav\u00e9s de hologramas.<\/p>\n<p>Por otro lado, <strong>Bibiana del Alc\u00e1zar<\/strong>,<strong>\u00a0directora de desarrollo de negocios en <a href=\"https:\/\/bbdoproximity.es\/\">BBDO<\/a> Espa\u00f1a y Portugal<\/strong> explic\u00f3 el gran \u00e9xito de la campa\u00f1a \u201cLos verdaderos influencers\u201d pensada para celebrar el 21 de marzo,\u00a0D\u00eda del S\u00edndrome de Down, fecha se\u00f1alada para <strong>Down Espa\u00f1a<\/strong>. Debido a la complejidad del pasado a\u00f1o, se decidi\u00f3 centrar la campa\u00f1a en el impacto positivo que las personas con s\u00edndrome de Down tienen en su entorno y asimilarlos a influencers de redes sociales, convirti\u00e9ndolos en los verdaderos protagonistas, obteniendo una gran repercusi\u00f3n en medios. \u00abNuestro objetivo era explicar c\u00f3mo, las personas con s\u00edndrome de Down, cambian la forma de ver la vida de las personas que les rodean, llegando a ser los verdaderos influencers\u00bb, declar\u00f3\u00a0Bibiana del Alc\u00e1zar,\u00a0<\/p>\n<p>Cerrando esta primera parte, se present\u00f3 el \u201c<strong>Departamento de Env\u00edos Extraordinarios<\/strong>\u201d una entra\u00f1able vuelta a la ilusi\u00f3n infantil que desarrollo <strong>Arena para Correos<\/strong>. La agencia fue la encargada \u00edntegramente de crear desde el concepto hasta la producci\u00f3n, casting, espacio y dise\u00f1os. \u00abHemos dise\u00f1ado desde el papel de pared hasta el dise\u00f1o de vestuario, la m\u00e1quina de la verdad, las cartas viniladas\u2026\u00bb, ha afirmado\u00a0<strong>Toni Gamboa, director de arte de\u00a0Bridges<\/strong>.<\/p>\n<p>Un trabajo cargado de detalles para que los m\u00e1s peque\u00f1os conocieran el proceso que tienen las cartas a los reyes magos y pap\u00e1 Noel desde que se depositan en la oficina de Correos. En esta \u00faltima edici\u00f3n, no quisieron perder un \u00e1pice del concepto creativo y lo extrapolaron al \u00e1mbito digital.<\/p>\n<p>Asimismo, se cont\u00f3 con la asistencia de <strong>Paula Lemos, directora de Desarrollo Global de <a href=\"https:\/\/mensajerosdelapaz.com\/\">Mensajeros de la Paz<\/a><\/strong>, quien explic\u00f3 de que manera emplea alianzas y sinergias con marcas para amplificar su mensaje y acciones solidarias. \u201cNuestro objetivo es trabajar por la promoci\u00f3n social y humana de los sectores m\u00e1s vulnerables de la sociedad en m\u00e1s de 50 pa\u00edses alrededor de todo el mundo.\u201d coment\u00f3 Lemos.<\/p>\n<p>Para finalizar,<strong> los protagonistas de este primer MKT-El Chupete Talks participaron en una mesa debate moderada por Renato del Bino, socio fundador en Nort3 M\u00e1rketing Epid\u00e9rmico<\/strong> donde se debati\u00f3 sobre la actualidad de la comunicaci\u00f3n infantil.<\/p>\n<p>Una de las cuestiones tratadas fue si existe una posible \u201ccrisis de valores\u201d en el marco de la comunicaci\u00f3n, de donde a rasgos generales los ponentes identificaron no tanto una ausencia como s\u00ed un \u201ccambio de valores\u201d como apuntaba Beatriz <strong>Prieto directora de Comunicaci\u00f3n y Relaciones Institucionales de<a href=\"https:\/\/www.sindromedown.net\/\"> Down Espa\u00f1a<\/a><\/strong> quien apel\u00f3 a \u201caveriguar qu\u00e9 valores diferentes tienen los ni\u00f1os hoy en d\u00eda y dotarlos de importancia que merecen\u201d. Por su parte, <strong>Mar\u00eda Alonso de <a href=\"https:\/\/www.arenamedia.com\/\">Arena Media<\/a><\/strong>, apuntaba que, \u201cen ocasiones los valores se han dejado de trabajar y debemos devolver el sentido no material y comunicarlos\u201d.<\/p>\n<p>Bajo esta premisa, del Bino record\u00f3 <strong>el prop\u00f3sito principal que se promulga desde El Chupete, y su objetivo fundamental que es <em>\u201ctutelar esa responsabilidad sobre la comunicaci\u00f3n infantil y velar esos valores que, a veces, se pierden de vista\u201d<\/em>.<\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Light||||||||\u00bb text_text_color=\u00bb#041e42&#8243; text_font_size=\u00bb16px\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#041e42&#8243; header_3_font_size=\u00bb21px\u00bb]<h3><span><strong>Sobre El Chupete<\/strong><\/span><\/h3>\n<p>El Chupete es una instituci\u00f3n independiente promovida por profesionales del mundo de la comunicaci\u00f3n y de la educaci\u00f3n que tiene como objetivo prioritario promover la comunicaci\u00f3n infantil responsable e incentivar la creatividad en los ni\u00f1os.<\/p>\n<h3><span><strong>Contacto para medios<\/strong><\/span><\/h3>\n<p> <br \/> <br \/><a href=\"mailto:comunicacion@elchupete.com\" target=\"_blank\" rel=\"noopener noreferrer\">comunicacion@elchupete.com<\/a><\/p>\n<h3><strong><span>Descargar la Nota de Prensa<\/span><\/strong><\/h3>\n<p><a href=\"http:\/\/elchupete.com\/wp-content\/uploads\/2021\/05\/NP-Asi\u0301-fue-el-MKT-El-Chupete-Talks.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Nota de Prensa: As\u00ed fue el primer MKT \u2013 El Chupete Talks<\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttp:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|25px|0px|25px|false|true\u00bb][et_pb_row _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb||0px||false|false\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb custom_padding_tablet=\u00bb30px||||false|false\u00bb custom_padding_phone=\u00bb20px||||false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb][et_pb_text _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb21px\u00bb module_alignment=\u00bbcenter\u00bb]<h3>Tambi\u00e9n puede interesarte&#8230;<\/h3>[\/et_pb_text][et_pb_blog fullwidth=\u00bboff\u00bb posts_number=\u00bb3&#8243; include_categories=\u00bball\u00bb use_manual_excerpt=\u00bboff\u00bb excerpt_length=\u00bb150&#8243; show_author=\u00bboff\u00bb show_date=\u00bboff\u00bb show_categories=\u00bboff\u00bb show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb body_font=\u00bbGotham Light||||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bbRGBA(0,0,0,0)\u00bb text_orientation=\u00bbcenter\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb border_width_all=\u00bb0px\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>This collaboration, which began with the figure of Parafina as a partner in the organization of the 2019 edition, not only continues during this year but also, the events agency now manages a 60% stake, becoming a reference shareholder.<\/p>","protected":false},"author":1,"featured_media":1585,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Chupete - As\u00ed fue el primer MKT - El Chupete Talks<\/title>\n<meta name=\"description\" content=\"Un escenario en forma de encuentros entre profesionales que contribuye a reforzar la marca El Chupete como especialista en la comunicaci\u00f3n infantil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elchupete.com\/en\/asi-fue-el-primer-mkt-el-chupete-talks\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Chupete - As\u00ed fue el primer MKT - El Chupete Talks\" \/>\n<meta property=\"og:description\" content=\"Un escenario en forma de encuentros entre profesionales que contribuye a reforzar la marca El Chupete como especialista en la comunicaci\u00f3n infantil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elchupete.com\/en\/asi-fue-el-primer-mkt-el-chupete-talks\/\" \/>\n<meta property=\"og:site_name\" content=\"El Chupete\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/festivalelchupete\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-14T10:57:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-08T20:33:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elchupete.com\/wp-content\/uploads\/2021\/05\/el-chupete-talks2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"684\" \/>\n\t<meta property=\"og:image:height\" content=\"708\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@elchupete_com\" \/>\n<meta name=\"twitter:site\" content=\"@elchupete_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/#\\\/schema\\\/person\\\/90a893d2ab9e03c9a5d7c33b4a8d9c94\"},\"headline\":\"As\u00ed fue el primer MKT &#8211; El Chupete Talks\",\"datePublished\":\"2021-05-14T10:57:13+00:00\",\"dateModified\":\"2023-03-08T20:33:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/\"},\"wordCount\":1847,\"publisher\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elchupete.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/el-chupete-talks2.jpg\",\"articleSection\":[\"Prensa\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/\",\"url\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/\",\"name\":\"El Chupete - As\u00ed fue el primer MKT - El Chupete Talks\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/elchupete.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/el-chupete-talks2.jpg\",\"datePublished\":\"2021-05-14T10:57:13+00:00\",\"dateModified\":\"2023-03-08T20:33:28+00:00\",\"description\":\"Un escenario en forma de encuentros entre profesionales que contribuye a reforzar la marca El Chupete como especialista en la comunicaci\u00f3n infantil.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/#primaryimage\",\"url\":\"https:\\\/\\\/elchupete.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/el-chupete-talks2.jpg\",\"contentUrl\":\"https:\\\/\\\/elchupete.com\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/el-chupete-talks2.jpg\",\"width\":684,\"height\":708,\"caption\":\"el chupete talks2\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/asi-fue-el-primer-mkt-el-chupete-talks\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/elchupete.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"As\u00ed fue el primer MKT &#8211; El Chupete Talks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/#website\",\"url\":\"https:\\\/\\\/elchupete.com\\\/\",\"name\":\"El Chupete\",\"description\":\"Festival de Comunicaci\u00f3n Infantil\",\"publisher\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/elchupete.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/#organization\",\"name\":\"El Chupete\",\"url\":\"https:\\\/\\\/elchupete.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/elchupete.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/elchupete-logo-color.png\",\"contentUrl\":\"https:\\\/\\\/elchupete.com\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/elchupete-logo-color.png\",\"width\":1300,\"height\":550,\"caption\":\"El Chupete\"},\"image\":{\"@id\":\"https:\\\/\\\/elchupete.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/festivalelchupete\\\/\",\"https:\\\/\\\/x.com\\\/elchupete_com\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/festival-el-chupete\\\/?originalSubdomain=es\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCQQh7miXV7AGPQ0BVwzOJoA\",\"https:\\\/\\\/www.instagram.com\\\/elchupete_com\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/#\\\/schema\\\/person\\\/90a893d2ab9e03c9a5d7c33b4a8d9c94\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/elchupete.com\\\/wp-content\\\/litespeed\\\/avatar\\\/296d350fbbb6fecc5b7600288f5d2b35.jpg?ver=1777311978\",\"url\":\"https:\\\/\\\/elchupete.com\\\/wp-content\\\/litespeed\\\/avatar\\\/296d350fbbb6fecc5b7600288f5d2b35.jpg?ver=1777311978\",\"contentUrl\":\"https:\\\/\\\/elchupete.com\\\/wp-content\\\/litespeed\\\/avatar\\\/296d350fbbb6fecc5b7600288f5d2b35.jpg?ver=1777311978\",\"caption\":\"admin\"},\"sameAs\":[\"http:\\\/\\\/elchupete.com\"],\"url\":\"https:\\\/\\\/elchupete.com\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Chupete - As\u00ed fue el primer MKT - El Chupete Talks","description":"Un escenario en forma de encuentros entre profesionales que contribuye a reforzar la marca El Chupete como especialista en la comunicaci\u00f3n infantil.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elchupete.com\/en\/asi-fue-el-primer-mkt-el-chupete-talks\/","og_locale":"en_GB","og_type":"article","og_title":"El Chupete - As\u00ed fue el primer MKT - El Chupete Talks","og_description":"Un escenario en forma de encuentros entre profesionales que contribuye a reforzar la marca El Chupete como especialista en la comunicaci\u00f3n infantil.","og_url":"https:\/\/elchupete.com\/en\/asi-fue-el-primer-mkt-el-chupete-talks\/","og_site_name":"El Chupete","article_publisher":"https:\/\/www.facebook.com\/festivalelchupete\/","article_published_time":"2021-05-14T10:57:13+00:00","article_modified_time":"2023-03-08T20:33:28+00:00","og_image":[{"width":684,"height":708,"url":"https:\/\/elchupete.com\/wp-content\/uploads\/2021\/05\/el-chupete-talks2.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@elchupete_com","twitter_site":"@elchupete_com","twitter_misc":{"Written by":"admin","Estimated reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/#article","isPartOf":{"@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/"},"author":{"name":"admin","@id":"https:\/\/elchupete.com\/#\/schema\/person\/90a893d2ab9e03c9a5d7c33b4a8d9c94"},"headline":"As\u00ed fue el primer MKT &#8211; El Chupete Talks","datePublished":"2021-05-14T10:57:13+00:00","dateModified":"2023-03-08T20:33:28+00:00","mainEntityOfPage":{"@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/"},"wordCount":1847,"publisher":{"@id":"https:\/\/elchupete.com\/#organization"},"image":{"@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/#primaryimage"},"thumbnailUrl":"https:\/\/elchupete.com\/wp-content\/uploads\/2021\/05\/el-chupete-talks2.jpg","articleSection":["Prensa"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/","url":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/","name":"El Chupete - As\u00ed fue el primer MKT - El Chupete Talks","isPartOf":{"@id":"https:\/\/elchupete.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/#primaryimage"},"image":{"@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/#primaryimage"},"thumbnailUrl":"https:\/\/elchupete.com\/wp-content\/uploads\/2021\/05\/el-chupete-talks2.jpg","datePublished":"2021-05-14T10:57:13+00:00","dateModified":"2023-03-08T20:33:28+00:00","description":"Un escenario en forma de encuentros entre profesionales que contribuye a reforzar la marca El Chupete como especialista en la comunicaci\u00f3n infantil.","breadcrumb":{"@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/#primaryimage","url":"https:\/\/elchupete.com\/wp-content\/uploads\/2021\/05\/el-chupete-talks2.jpg","contentUrl":"https:\/\/elchupete.com\/wp-content\/uploads\/2021\/05\/el-chupete-talks2.jpg","width":684,"height":708,"caption":"el chupete talks2"},{"@type":"BreadcrumbList","@id":"https:\/\/elchupete.com\/asi-fue-el-primer-mkt-el-chupete-talks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/elchupete.com\/"},{"@type":"ListItem","position":2,"name":"As\u00ed fue el primer MKT &#8211; El Chupete Talks"}]},{"@type":"WebSite","@id":"https:\/\/elchupete.com\/#website","url":"https:\/\/elchupete.com\/","name":"El Chupete","description":"Festival de Comunicaci\u00f3n Infantil","publisher":{"@id":"https:\/\/elchupete.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elchupete.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/elchupete.com\/#organization","name":"El Chupete","url":"https:\/\/elchupete.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/elchupete.com\/#\/schema\/logo\/image\/","url":"https:\/\/elchupete.com\/wp-content\/uploads\/2022\/09\/elchupete-logo-color.png","contentUrl":"https:\/\/elchupete.com\/wp-content\/uploads\/2022\/09\/elchupete-logo-color.png","width":1300,"height":550,"caption":"El Chupete"},"image":{"@id":"https:\/\/elchupete.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/festivalelchupete\/","https:\/\/x.com\/elchupete_com","https:\/\/www.linkedin.com\/company\/festival-el-chupete\/?originalSubdomain=es","https:\/\/www.youtube.com\/channel\/UCQQh7miXV7AGPQ0BVwzOJoA","https:\/\/www.instagram.com\/elchupete_com\/"]},{"@type":"Person","@id":"https:\/\/elchupete.com\/#\/schema\/person\/90a893d2ab9e03c9a5d7c33b4a8d9c94","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/elchupete.com\/wp-content\/litespeed\/avatar\/296d350fbbb6fecc5b7600288f5d2b35.jpg?ver=1777311978","url":"https:\/\/elchupete.com\/wp-content\/litespeed\/avatar\/296d350fbbb6fecc5b7600288f5d2b35.jpg?ver=1777311978","contentUrl":"https:\/\/elchupete.com\/wp-content\/litespeed\/avatar\/296d350fbbb6fecc5b7600288f5d2b35.jpg?ver=1777311978","caption":"admin"},"sameAs":["http:\/\/elchupete.com"],"url":"https:\/\/elchupete.com\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/posts\/1583","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/comments?post=1583"}],"version-history":[{"count":6,"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/posts\/1583\/revisions"}],"predecessor-version":[{"id":3158,"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/posts\/1583\/revisions\/3158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/media\/1585"}],"wp:attachment":[{"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/media?parent=1583"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/categories?post=1583"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elchupete.com\/en\/wp-json\/wp\/v2\/tags?post=1583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}