{"id":1810,"date":"2022-05-10T16:00:11","date_gmt":"2022-05-10T16:00:11","guid":{"rendered":"http:\/\/elchupete.com\/?p=1810"},"modified":"2023-03-08T20:27:52","modified_gmt":"2023-03-08T20:27:52","slug":"la-ultima-edicion-de-el-chupete-joven-ya-tiene-ganadores","status":"publish","type":"post","link":"https:\/\/elchupete.com\/en\/la-ultima-edicion-de-el-chupete-joven-ya-tiene-ganadores\/","title":{"rendered":"The latest edition of El Chupete Joven already has winners"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb height=\u00bb100vh\u00bb max_height=\u00bb100vh\u00bb][et_pb_fullwidth_slider show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.9.4&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb body_font=\u00bbGotham Light||||||||\u00bb custom_button=\u00bbon\u00bb button_bg_color=\u00bbrgba(255,255,255,0.42)\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb10px\u00bb button_font=\u00bbGotham Bold||||||||\u00bb button_use_icon=\u00bboff\u00bb button_alignment=\u00bbleft\u00bb button_custom_padding=\u00bb10px||10px||true|false\u00bb text_orientation=\u00bbleft\u00bb max_width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb content_width=\u00bb90%\u00bb height=\u00bb100vh\u00bb max_height=\u00bb100vh\u00bb overflow-y=\u00bbauto\u00bb custom_margin=\u00bb0px|0px|0px|0px|true|true\u00bb custom_padding=\u00bb250px|0px|50px|0px|false|true\u00bb custom_padding_tablet=\u00bb200px||||false|true\u00bb custom_padding_phone=\u00bb100px|0px|100px|0px|false|true\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb hover_enabled=\u00bb0&#8243; button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bbrgba(255,255,255,0.21)\u00bb button_bg_enable_color__hover=\u00bbon\u00bb sticky_enabled=\u00bb0&#8243;][et_pb_slide heading=\u00bbLa \u00faltima edici\u00f3n de El Chupete Joven ya tiene ganadores\u00bb _builder_version=\u00bb4.9.4&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(4,30,66,0.76)\u00bb background_color_gradient_end=\u00bbrgba(4,30,66,0.56)\u00bb background_color_gradient_direction=\u00bb90deg\u00bb background_image=\u00bbhttp:\/\/elchupete.com\/wp-content\/uploads\/2022\/05\/elchupete-joven-10-05-22.jpg\u00bb background_enable_image=\u00bbon\u00bb background_blend=\u00bbmultiply\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb|500px|||false|false\u00bb custom_padding_tablet=\u00bb|200px|||false|false\u00bb custom_padding_phone=\u00bb|0px|||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb hover_enabled=\u00bb0&#8243; header_font_size_tablet=\u00bb36px\u00bb header_font_size_phone=\u00bb\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb sticky_transition=\u00bbon\u00bb sticky_enabled=\u00bb0&#8243;]\n\nEl Festival Internacional de Comunicaci\u00f3n Infantil El Chupete ha celebrado la \u00faltima edici\u00f3n de su premio El Chupete Joven, dentro del congreso \u201cChild and Teen Consumption Conference\u201d organizado por la Universidad Complutense de Madrid.\n\n[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttp:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb|25px|0px|25px|false|true\u00bb custom_padding_tablet=\u00bb25px||||false|true\u00bb custom_padding_phone=\u00bb25px|25px|0px|25px|false|true\u00bb][et_pb_row _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.4&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb21px\u00bb module_alignment=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]\n<h3>10 de mayo de 2022<\/h3>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Bold||||||||\u00bb text_text_color=\u00bb#041e42&#8243; text_font_size=\u00bb15px\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb34px\u00bb hover_enabled=\u00bb0&#8243; text_line_height_tablet=\u00bb1.2em\u00bb text_line_height_phone=\u00bb\u00bb text_line_height_last_edited=\u00bbon|desktop\u00bb sticky_enabled=\u00bb0&#8243;]\n<ul>\n \t<li><strong>Esta edici\u00f3n de El Chupete Joven ha contado de nuevo con la colaboraci\u00f3n de la C\u00e1tedra de Comunicaci\u00f3n Digital en Infancia y Adolescencia de la Universidad Complutense de Madrid.<\/strong><\/li>\n \t<li><strong><\/strong><strong>Los alumnos de diferentes cursos de Publicidad de la UCM se enfrentaron a un <em>brief<\/em> real propuesto por Foster\u2019s Hollywood de la mano de su agencia Arena.<\/strong><\/li>\n \t<li><strong><\/strong><strong>Desde la organizaci\u00f3n se plantea extender El Chupete Joven a otras universidades nacionales y LATAM.<\/strong><\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttp:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|25px|0px|25px|false|true\u00bb][et_pb_row _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb][et_pb_text _builder_version=\u00bb4.9.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Light||||||||\u00bb text_text_color=\u00bb#041e42&#8243; text_font_size=\u00bb16px\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb34px\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]\n\nEl Festival Internacional de Comunicaci\u00f3n Infantil El Chupete <strong>ha celebrado la \u00faltima edici\u00f3n de su premio El Chupete Joven, dentro del congreso \u201cChild and Teen Consumption Conference\u201d<\/strong> organizado por la Universidad Complutense de Madrid.\n\nEste premio, enfocado a un p\u00fablico universitario compuesto por j\u00f3venes publicitarios que pronto trabajar\u00e1n en el sector, tiene como objetivo que los estudiantes puedan ganar experiencia acad\u00e9mica trabajando en <em>briefs<\/em> reales.\n\nEn esta ocasi\u00f3n, los alumnos del Grado de Publicidad y RR.PP. de la Universidad Complutense de Madrid pudieron demostrar sus conocimientos adquiridos en un <em>brief<\/em> real para la marca Foster\u2019s Hollywood con el lanzamiento de sus nuevas hamburguesas. Sin duda <strong>\u201cun gran reto creativo a trav\u00e9s de una marca muy reconocida\u201d<\/strong> afirma Mireia \u00c1lvarez Client Business Partner de Arena. \u00c1lvarez ha formado parte del jurado de estos premios junto a Borja Cameron, Director de Marketing Digital, Medios y Comunicaci\u00f3n en Alsea Europa.\n\nLas alumnas <strong>Mireia Rey Asenjo, Laura Romero Richaud, Ana S\u00e1ez Gonz\u00e1lez y Luc\u00eda Benito Gonz\u00e1lez <\/strong>son las <strong>ganadoras<\/strong> de esta edici\u00f3n con su propuesta <strong>\u201cViejovenes Fosterianos\u201d<\/strong> un trabajo exhaustivo de investigaci\u00f3n con el objetivo de reposicionar la imagen de Foster\u2019s Hollywood, que han pensado para diferentes plataformas, tanto digitales como <em>street marketing<\/em>, \u201cempleando el humor como herramienta creativa para conectar con el p\u00fablico\u201d apuntan las estudiantes.\n\nSi bien ser\u00e1n \u00e9stas quienes cursen las pr\u00e1cticas extracurriculares y puedan adquirir as\u00ed una experiencia en el mundo real de una agencia, desde El Chupete y desde Arena, agencia de Foster\u2019s Hollywood se quiso transmitir el <strong>\u201creconocimiento al excelente trabajo llevado a cabo por los diferentes grupos que participaron en El Chupete Joven, sin desmerecer el curso acad\u00e9mico en el que se encontraban y que han aportado un gran nivel al concurso, exponiendo presentaciones que denotaban grandes dosis de esfuerzo y dedicaci\u00f3n\u201d.<\/strong>\n\nAsimismo, aprovechando el marco de la presentaci\u00f3n, desde la organizaci\u00f3n de El Chupete destacan \u201cla gran oportunidad que este premio ofrece para dar a conocer el talento de las nuevas generaciones de la comunicaci\u00f3n\u201d y conf\u00edan en la <strong>posibilidad de celebrar m\u00e1s ediciones anuales junto con UCM y extender este premio a otras universidades o escuelas creativas de Latinoam\u00e9rica.<\/strong> \u201cParticipar en un congreso de tal relevancia internacional como este Child&amp;Teen Consumption pone de manifiesto la labor formativa y global que intentamos transmitir desde El Chupete a trav\u00e9s de El Chupete Joven\u201d comenta Christian Haltermann, director de El Chupete.\n\n[\/et_pb_text][et_pb_text _builder_version=\u00bb4.9.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Light||||||||\u00bb text_text_color=\u00bb#041e42&#8243; text_font_size=\u00bb16px\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#041e42&#8243; header_3_font_size=\u00bb21px\u00bb hover_enabled=\u00bb0&#8243; sticky_enabled=\u00bb0&#8243;]\n<h3><span><strong>Sobre El Chupete<\/strong><\/span><\/h3>\nEl Chupete es una instituci\u00f3n independiente promovida por profesionales del mundo de la comunicaci\u00f3n y de la educaci\u00f3n que tiene como objetivo prioritario promover la comunicaci\u00f3n infantil responsable e incentivar la creatividad en los ni\u00f1os.\n<h3><span><strong>Contacto para medios<\/strong><\/span><\/h3>\n \n \n<a href=\"mailto:comunicacion@elchupete.com\" target=\"_blank\" rel=\"noopener noreferrer\">comunicacion@elchupete.com<\/a>\n<h3><strong><span>Descargar la Nota de Prensa<\/span><\/strong><\/h3>\n<a href=\"http:\/\/elchupete.com\/wp-content\/uploads\/2022\/05\/NP-La-u\u0301ltima-edicio\u0301n-de-El-Chupete-Joven-ya-tiene-ganadores.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Nota de Prensa: La \u00faltima edici\u00f3n de El Chupete Joven ya tiene ganadores<\/a>\n<h3><span><strong>Acerca de Arena Espa\u00f1a<\/strong><\/span><\/h3>\nCompa\u00f1\u00eda l\u00edder en comunicaci\u00f3n integrada y medios, que cuenta con m\u00e1s de 20 a\u00f1os de trayectoria y ha sido premiada por la Agencia Espa\u00f1ola de Anunciantes como Mejores Agencia del A\u00f1o 2021, reconocimiento recibido en 5 ocasiones desde 2010.\n\nArena destaca por su actitud \u00fanica para explorar, acelerar y provocar conexiones \u00fanicas y relevantes entre marcas y personas para generar un impacto positivo en sus vidas, su negocio y la sociedad. Por ello, conf\u00edan en la agencia m\u00e1s de 50 clientes, entre los que se encuentran Banco Santander, Naturgy, Grupo Orange, Grupo Damm, AECC, Reckitt, Carrefour, Grupo Agrolimen, Correos, Grupo Alsea o Grupo Planeta.\n\n<strong>Contacto de Comunicaci\u00f3n de Arena Espa\u00f1a:<\/strong>\n\nElsa Poveda Calvo \u2013 <a href=\"mailto:elsa.poveda-ext@arenamedia.com\">elsa.poveda-ext@arenamedia.com<\/a>\n\n<strong>Contacto para prensa de Balboa Comunicaci\u00f3n:<\/strong>\n\nJuliana Pazos \u2013 <a href=\"mailto:juliana.pazos@balboacomunicacion.com\">juliana.pazos@balboacomunicacion.com<\/a>\n\nMarta Casamayor \u2013 <a href=\"mailto:marta.casamayor@balboacomunicacion.com\">marta.casamayor@balboacomunicacion.com<\/a>\n\nTel.: 91 515 95 10 \/ 636 65 90 76\n\n&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttp:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|25px|0px|25px|false|true\u00bb][et_pb_row _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb||0px||false|false\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb custom_padding_tablet=\u00bb30px||||false|false\u00bb custom_padding_phone=\u00bb20px||||false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb][et_pb_text _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb21px\u00bb module_alignment=\u00bbcenter\u00bb]\n<h3>Tambi\u00e9n puede interesarte&#8230;<\/h3>\n[\/et_pb_text][et_pb_blog fullwidth=\u00bboff\u00bb posts_number=\u00bb3&#8243; include_categories=\u00bball\u00bb use_manual_excerpt=\u00bboff\u00bb excerpt_length=\u00bb150&#8243; show_author=\u00bboff\u00bb show_date=\u00bboff\u00bb show_categories=\u00bboff\u00bb show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.9.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb body_font=\u00bbGotham Light||||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bbRGBA(0,0,0,0)\u00bb text_orientation=\u00bbcenter\u00bb hover_enabled=\u00bb0&#8243; border_radii=\u00bbon|15px|15px|15px|15px\u00bb border_width_all=\u00bb0px\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>He joins the list of presidents of El Chupete such as Luis Bassat, M\u00f3nica Deza, Luis Casadevall or Macarena Rey, among others.<\/p>","protected":false},"author":1,"featured_media":1817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prensa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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