{"id":3404,"date":"2023-11-29T09:35:45","date_gmt":"2023-11-29T08:35:45","guid":{"rendered":"https:\/\/elchupete.com\/?p=3404"},"modified":"2025-08-04T11:13:27","modified_gmt":"2025-08-04T09:13:27","slug":"los-ganadores-de-la-xix-edicion-del-festival-el-chupete","status":"publish","type":"post","link":"https:\/\/elchupete.com\/en\/los-ganadores-de-la-xix-edicion-del-festival-el-chupete\/","title":{"rendered":"Los ganadores de la XIX edici\u00f3n del Festival El Chupete"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|phone\u00bb height_tablet=\u00bb\u00bb height_phone=\u00bb\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height_tablet=\u00bb\u00bb max_height_phone=\u00bb\u00bb max_height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|false\u00bb custom_margin_tablet=\u00bb0px|0px|0px|0px|false|false\u00bb custom_margin_phone=\u00bb0px|0px|0px|0px|false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb92px|0px|0px|0px|false|true\u00bb custom_padding_tablet=\u00bb92px|0px|0px|0px|false|true\u00bb custom_padding_phone=\u00bb70px||||false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_slider show_pagination=\u00bboff\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb body_font=\u00bbGotham Light||||||||\u00bb custom_button=\u00bbon\u00bb button_bg_color=\u00bbrgba(255,255,255,0.42)\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb10px\u00bb button_font=\u00bbGotham Bold||||||||\u00bb button_use_icon=\u00bboff\u00bb button_alignment=\u00bbleft\u00bb button_custom_padding=\u00bb10px||10px||true|false\u00bb text_orientation=\u00bbleft\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|desktop\u00bb max_width=\u00bb100%\u00bb max_width_tablet=\u00bb100%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb content_width=\u00bb1200px\u00bb content_width_tablet=\u00bb768px\u00bb content_width_phone=\u00bb100%\u00bb content_width_last_edited=\u00bbon|phone\u00bb content_max_width=\u00bb1200px\u00bb content_max_width_tablet=\u00bb100%\u00bb content_max_width_phone=\u00bb100%\u00bb content_max_width_last_edited=\u00bbon|desktop\u00bb height_tablet=\u00bb50vh\u00bb height_phone=\u00bb50vh\u00bb height_last_edited=\u00bbon|phone\u00bb max_height_tablet=\u00bb50vh\u00bb max_height_phone=\u00bb50vh\u00bb max_height_last_edited=\u00bbon|desktop\u00bb overflow-y=\u00bbauto\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_padding=\u00bb0px|0px|100px|0px|false|true\u00bb custom_padding_tablet=\u00bb100px||0px||false|true\u00bb custom_padding_phone=\u00bb0px|20px|0px|20px|false|true\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb auto=\u00bbon\u00bb custom_css_slide_description=\u00bb||\u00bb global_colors_info=\u00bb{}\u00bb button_bg_color__hover_enabled=\u00bbon|hover\u00bb button_bg_color__hover=\u00bbrgba(255,255,255,0.21)\u00bb button_bg_enable_color__hover=\u00bbon\u00bb][et_pb_slide heading=\u00bbLos ganadores de la XIX edici\u00f3n del Festival El Chupete\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb body_text_color=\u00bb#FFFFFF\u00bb background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb90deg\u00bb background_color_gradient_stops=\u00bbrgba(4,30,66,0.63) 0%|rgba(4,30,66,0) 100%\u00bb background_color_gradient_start=\u00bbrgba(4,30,66,0.76)\u00bb background_color_gradient_end=\u00bbrgba(4,30,66,0.56)\u00bb background_image=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2023\/12\/los-ganadores-de-la-xix-edicion-del-festival-el-chupete-ok.jpg\u00bb background_enable_image=\u00bbon\u00bb background_blend=\u00bbmultiply\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb|700px|||false|false\u00bb custom_padding_tablet=\u00bb|200px|||false|false\u00bb custom_padding_phone=\u00bb|0px|||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb36px\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_line_height_tablet=\u00bb\u00bb header_line_height_phone=\u00bb1.1em\u00bb header_line_height_last_edited=\u00bbon|phone\u00bb background_last_edited=\u00bbon|phone\u00bb background_image_phone=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2023\/09\/EL_CHUPETE_WEB_800x1200-2.png\u00bb background_enable_image_phone=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb]<\/p>\n<p>TBWA premio a la Mejor Agencia del a\u00f1o y el premio de Mejor Anunciante, para el Ministerio de Consumo<\/p>\n<p>[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|25px|0px|25px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Bold||||||||\u00bb text_text_color=\u00bb#041e42&#8243; header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb34px\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Madrid, 29 de noviembre 2023<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Light||||||||\u00bb text_text_color=\u00bb#041e42&#8243; text_font_size=\u00bb16px\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb34px\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;]<\/p>\n<p>El Festival Internacional de Comunicaci\u00f3n Infantil El Chupete celebr\u00f3 el 23 de noviembre la ceremonia de entrega de premios de su 19\u00aa edici\u00f3n, en el espacio Real Teatro Retiro, en Madrid. Un total de 19 galardones fueron entregados durante la gala, adem\u00e1s de los premios especiales, de 39 piezas finalistas.<\/p>\n<p>La ceremonia comenz\u00f3 con la entrega de los premios especiales de la edici\u00f3n XIX del festival. El director del certamen Christian Haltermann entreg\u00f3 a Disney el premio especial a Mejor Trayectoria de una Marca, compa\u00f1\u00eda que este a\u00f1o celebra su 100\u00ba aniversario, mientras que Barbie recibi\u00f3 el Chupete Especial del Jurado al Mejor Personaje Infantil. Por su parte, Pepe Rodr\u00edguez, cocinero espa\u00f1ol, chef del restaurante El Boh\u00edo y conocido por formar parte del jurado del programa televisivo MasterChef\u200b Junior, recogi\u00f3 el trofeo de Mejor Comunicador.<\/p>\n<p>H&amp;S, Fundaci\u00f3n Mutua Madrile\u00f1a, Fundaci\u00f3n ColaCao y ACB, recibieron un premio especial por su lucha contra el bullying. Adem\u00e1s, se concedi\u00f3 a los fabricantes de juguetes otro reconocimiento especial por ser generadores de ilusiones. Representantes de Mattel y Grupo Lego recogieron el trofeo.<\/p>\n<p>La ceremonia estuvo conducida por Sara Escudero, actriz, c\u00f3mica y colaboradora de televisi\u00f3n y radio espa\u00f1ola. La modelo Laura Ponte tambi\u00e9n sali\u00f3 al escenario a presentar el nuevo trofeo del festival, dise\u00f1ado por ella. \u00abEs una met\u00e1fora que nos acerca al proceso de desarrollo cognitivo de un ni\u00f1o. Generar un molde de las tres piezas con las que un ni\u00f1o puede interpretar una forma tan familiar y cotidiana como es el chupete\u201d.<\/p>\n<p>La ceremonia continu\u00f3 con la entrega de los premios de esta edici\u00f3n del Festival., donde el Gran Premioa Mejor Idea fue para Crunch Cancellation de TBWA Espa\u00f1a para Doritos (PepsiCo), mientras que el Gran Premio a Mejor Campa\u00f1a Integrada fue para #HuelgaDeJuguetes de MRM Spain para el Ministerio de Consumo.\u00a0 La Menci\u00f3n Especial de El Chupete Joven fue para la campa\u00f1a Fresh, la propuesta ganadora de cerca de 20 participantes que trabajaron sobre briefing de Carrefour y Publicis.<\/p>\n<p>Para finalizar la velada, el premio especial de Mejor Agencia recay\u00f3 en las manos de TBWA Espa\u00f1a y el de Mejor Anunciante, para el Ministerio de Consumo.<\/p>\n<p><strong>Palmar\u00e9s El Chupete 2023. <\/strong><\/p>\n<p>Activaci\u00f3n y experiencia de marca<\/p>\n<ul>\n<li><em>Barbie S\u00edndrome de Down<\/em> de Mattel<\/li>\n<li><em>Crunch Cancellation<\/em> de TBWA Espa\u00f1a para Doritos,<\/li>\n<li><em>Tr\u00e1tame bien el casting<\/em> de Siberia para Turrones Pic\u00f3.<\/li>\n<\/ul>\n<p>Branded content<\/p>\n<ul>\n<li><em>Capit\u00e1n Olson<\/em> de TBWA Espa\u00f1a para la Fundaci\u00f3n Infantil Ronald McDonald<\/li>\n<li><em>Good Of War Ragnar\u00f6k<\/em> de CLV para Play Station<\/li>\n<\/ul>\n<p>Campa\u00f1a social<\/p>\n<ul>\n<li><em>#HuelgaDeJuguetes<\/em> de MRM Spain para el Ministerio de consumo<\/li>\n<li><em>Somos \u00danic@s <\/em>de The Modern Kids &amp; Family SL para Fundaci\u00f3n ColaCao.<\/li>\n<li><em>Generaci\u00f3n XXX<\/em> de GettingBetter para Dale Una Vuelta<\/li>\n<\/ul>\n<p>Digital<\/p>\n<ul>\n<li><em>Crunch Cancellation<\/em> de TBWA Espa\u00f1a por Doritos<\/li>\n<li><em>#Aqu\u00edSufriendo<\/em> de Publicis Espa\u00f1a para Tel\u00e9fono de la Esperanza<\/li>\n<li><em>#HuelgaDeJuguetes<\/em> de MRM Spain para el Ministerio de Consumo<\/li>\n<\/ul>\n<p>Film<\/p>\n<ul>\n<li><em>Vuelven por los Ni\u00f1os<\/em> de Fundaci\u00f3n Aladina para Fundaci\u00f3n Aladina<\/li>\n<li><em>Solo \u2013 Bar \u2013 Pesadilla<\/em> de Dentsu Creative Spain para Mutua Madrile\u00f1a Automovilista<\/li>\n<\/ul>\n<p>Mejor Juguete<\/p>\n<ul>\n<li><em>Ramo de Flores Silvestres<\/em> \u2013 Colecci\u00f3n Bot\u00e1nica de Grupo Lego<\/li>\n<li><em>Barbie S\u00edndrome de Down<\/em> de Mattel<\/li>\n<\/ul>\n<p>Production (Craft)<\/p>\n<ul>\n<li><em>Solo<\/em> de Dentsu Creative Spain para Mutua Madrile\u00f1a Automovilistica<\/li>\n<\/ul>\n<p>Relaciones p\u00fablicas<\/p>\n<ul>\n<li><em>#HuelgaDeJuguetes<\/em> de MRM Spain para el Ministerio de Consumo<\/li>\n<li><em>24H Lee Mans LEGO Technic<\/em> de Grupo Lego<\/li>\n<li><em>Generaci\u00f3n XXX<\/em> de GettingBetter para Dale Una Vuelta<\/li>\n<\/ul>\n<p>Los 17 miembros del jurado, presidido por M\u00f3nica Moro, fundadora y directora creativa de la agencia This is Libre, seleccionaron las 39 piezas de la lista corta, en una reuni\u00f3n celebrada el pasado 24 de octubre en las oficinas de Publicis en Madrid. Finalmente, eligieron los 19 premiados para esta XIX edici\u00f3n, m\u00e1s los premios especiales. Durante la ceremonia, M\u00f3nica Moro expuso que todas las inscripciones se han tratado con cari\u00f1o y con criterio. \u201cHablamos a un target muy creativo, pero en la industria publicitaria no se les trata como creativos ni listos. Hemos elegido las campa\u00f1as que ponen la idea al frente y a las marcas que miran m\u00e1s all\u00e1 que vender un producto\u201d.<\/p>\n<p>El Director de El Chupete Christian Haltermann transmite su m\u00e1s sincero agradecimiento a todos los participantes, anunciantes y agencias que han formado parte de esta edici\u00f3n. Tambi\u00e9n agradece el esfuerzo, ayuda y compromiso a todos los colaboradores que nos han apoyado d\u00eda a d\u00eda a lo largo de este a\u00f1o.<\/p>\n<p><a href=\"http:\/\/media.elchupete.com\/gala\/2023\/fotos\/elchupete-fotos-2023.zip\">Link de descarga de im\u00e1genes.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_gallery gallery_ids=\u00bb3418,3419,3420,3421,3422&#8243; posts_number=\u00bb5&#8243; show_title_and_caption=\u00bboff\u00bb show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.23.1&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|25px|0px|25px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|25px|0px|25px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb custom_padding_tablet=\u00bb30px||||false|false\u00bb custom_padding_phone=\u00bb20px||||false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb21px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Tambi\u00e9n puede interesarte&#8230;<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=\u00bboff\u00bb posts_number=\u00bb3&#8243; include_categories=\u00bball\u00bb use_manual_excerpt=\u00bboff\u00bb excerpt_length=\u00bb150&#8243; show_author=\u00bboff\u00bb show_date=\u00bboff\u00bb show_categories=\u00bboff\u00bb show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb body_font=\u00bbGotham Light||||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bbRGBA(0,0,0,0)\u00bb text_orientation=\u00bbcenter\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Chupete has announced this morning M\u00f3nica Moro as the new president of the Jury, who joins the list of names such as Luis Bassat or Germ\u00e1n Silva among 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