{"id":3632,"date":"2025-03-27T12:49:06","date_gmt":"2025-03-27T11:49:06","guid":{"rendered":"https:\/\/elchupete.com\/?p=3632"},"modified":"2025-05-14T14:10:36","modified_gmt":"2025-05-14T12:10:36","slug":"christian-haltermann-compartio-sus-reflexiones-sobre-el-festival","status":"publish","type":"post","link":"https:\/\/elchupete.com\/en\/christian-haltermann-compartio-sus-reflexiones-sobre-el-festival\/","title":{"rendered":"Christian Haltermann: 20 a\u00f1os promoviendo una comunicaci\u00f3n responsable"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; fullwidth=\u00bbon\u00bb custom_padding_last_edited=\u00bbon|tablet\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb width_tablet=\u00bb\u00bb width_phone=\u00bb100%\u00bb width_last_edited=\u00bbon|phone\u00bb max_width_tablet=\u00bb\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|phone\u00bb height_tablet=\u00bb\u00bb height_phone=\u00bb\u00bb height_last_edited=\u00bbon|desktop\u00bb max_height_tablet=\u00bb\u00bb max_height_phone=\u00bb\u00bb max_height_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|false\u00bb custom_margin_tablet=\u00bb0px|0px|0px|0px|false|false\u00bb custom_margin_phone=\u00bb0px|0px|0px|0px|false|false\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb92px|0px|0px|0px|false|true\u00bb custom_padding_tablet=\u00bb92px|0px|0px|0px|false|true\u00bb custom_padding_phone=\u00bb70px||||false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_fullwidth_slider show_pagination=\u00bboff\u00bb disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb4.27.4&#8243; 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_module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb body_text_color=\u00bb#FFFFFF\u00bb background_enable_color=\u00bboff\u00bb use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb90deg\u00bb background_color_gradient_stops=\u00bbrgba(4,30,66,0.63) 0%|rgba(4,30,66,0) 100%\u00bb background_color_gradient_start=\u00bbrgba(4,30,66,0.76)\u00bb background_color_gradient_end=\u00bbrgba(4,30,66,0.56)\u00bb background_image=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2025\/03\/christian-haltermann-el-chupete.jpg\u00bb background_enable_image=\u00bbon\u00bb background_blend=\u00bbmultiply\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb|700px|||false|false\u00bb custom_padding_tablet=\u00bb|200px|||false|false\u00bb custom_padding_phone=\u00bb|0px|||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb header_font_size_tablet=\u00bb36px\u00bb header_font_size_phone=\u00bb30px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_line_height_tablet=\u00bb\u00bb header_line_height_phone=\u00bb1.1em\u00bb header_line_height_last_edited=\u00bbon|phone\u00bb background_image_phone=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2022\/09\/elchupete-visual22-mv3.jpg\u00bb background_enable_image_phone=\u00bbon\u00bb global_colors_info=\u00bb{}\u00bb sticky_transition=\u00bbon\u00bb]<\/p>\n<p>Entrevista exclusiva con CTRL Control Publicidad<\/p>\n<p>[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|25px|0px|25px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Bold||||||||\u00bb text_text_color=\u00bb#041e42&#8243; header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb34px\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Redacci\u00f3n a 27 de marzo de 2025<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; _builder_version=\u00bb4.19.4&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Light||||||||\u00bb text_text_color=\u00bb#041e42&#8243; text_font_size=\u00bb16px\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb34px\u00bb custom_padding=\u00bb||50px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>En la XX edici\u00f3n del Festival Internacional de Comunicaci\u00f3n Infantil y Juvenil, El Chupete contin\u00faa marcando la pauta en cuanto a creatividad publicitaria responsable dirigida a la infancia y la juventud. En una entrevista exclusiva con la revista Ctrl, Christian Haltermann, Director de El Chupete, comparti\u00f3 sus reflexiones sobre los 20 a\u00f1os del festival, su evoluci\u00f3n, y el papel crucial de la creatividad en la comunicaci\u00f3n \u00e9tica.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Una Edici\u00f3n que Marca un Hito<\/strong><\/h3>\n<p>Haltermann destac\u00f3 que esta edici\u00f3n ser\u00e1 hist\u00f3rica, no solo por celebrar dos d\u00e9cadas de El Chupete, sino tambi\u00e9n por las importantes novedades que traer\u00e1 consigo. Tambi\u00e9n enfatiz\u00f3 el trabajo conjunto con Publicis Espa\u00f1a, encargada de la campa\u00f1a de comunicaci\u00f3n del festival, que busca seguir promoviendo una publicidad responsable y de impacto positivo en los m\u00e1s j\u00f3venes.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Creatividad Responsable: La Clave para El Chupete<\/strong><\/h3>\n<p>A lo largo de los a\u00f1os, El Chupete ha sido testigo de la evoluci\u00f3n de la publicidad infantil, desde los formatos tradicionales hasta los digitales y de gaming. Haltermann explic\u00f3 c\u00f3mo el festival se ha adaptado a las nuevas realidades del mercado, subrayando la necesidad urgente de que las marcas sigan apostando por una comunicaci\u00f3n \u00e9tica, transparente y, sobre todo, responsable, en un contexto donde la sobreexposici\u00f3n medi\u00e1tica y la desinformaci\u00f3n afectan a las nuevas generaciones.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>El Festival que Impulsa el Cambio<\/strong><\/h3>\n<p>En la entrevista, Haltermann tambi\u00e9n resalt\u00f3 c\u00f3mo El Chupete va m\u00e1s all\u00e1 de ser un simple certamen publicitario: \u00abEs un movimiento que promueve la comunicaci\u00f3n responsable\u00bb. Cada a\u00f1o, el festival premia campa\u00f1as que no solo buscan cautivar al p\u00fablico, sino tambi\u00e9n generar un impacto positivo en la sociedad, fomentando valores como la inclusi\u00f3n, la educaci\u00f3n y la sostenibilidad.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Inscripciones Abiertas para la XX Edici\u00f3n <\/strong><\/h3>\n<p>Las inscripciones para la XX edici\u00f3n de El Chupete ya est\u00e1n abiertas. Las marcas y agencias pueden presentar sus campa\u00f1as en diversas categor\u00edas, desde Film y Digital hasta Activaci\u00f3n y Experiencia de Marca. Si tienes una campa\u00f1a que conecta aut\u00e9nticamente con los j\u00f3venes, \u00a1no dudes en inscribirla y ser parte de esta hist\u00f3rica edici\u00f3n!<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u00bbhttps:\/\/elchupete.com\/el-festival\/\u00bb button_text=\u00bb\u00a1Inscribirme en El Chupete!\u00bb _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb custom_button=\u00bbon\u00bb button_text_color=\u00bb#FFFFFF\u00bb button_bg_color=\u00bb#3e9cda\u00bb button_border_width=\u00bb0px\u00bb button_border_radius=\u00bb10px\u00bb button_font=\u00bbGotham Bold||||||||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb100px|25px|0px|25px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb2px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.27.4&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bbGotham Light||||||||\u00bb text_text_color=\u00bb#041e42&#8243; text_font_size=\u00bb16px\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#041e42&#8243; header_3_font_size=\u00bb21px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3><span><strong>Sobre El Chupete<\/strong><\/span><\/h3>\n<p>El Chupete es una instituci\u00f3n independiente promovida por profesionales del mundo de la comunicaci\u00f3n y de la educaci\u00f3n que tiene como objetivo prioritario promover la comunicaci\u00f3n infantil y juvenil responsable.<\/p>\n<h3><span><strong>Contacto<\/strong><\/span><\/h3>\n<p><a href=\"mailto:comunicacion@elchupete.com\" target=\"_blank\" rel=\"noopener noreferrer\">comunicacion@elchupete.com<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb background_image=\u00bbhttps:\/\/elchupete.com\/wp-content\/uploads\/2021\/03\/elchupete-backnotes.jpg\u00bb min_height_tablet=\u00bb\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px|0px|0px|0px|false|true\u00bb custom_margin_tablet=\u00bb|0px||0px|false|true\u00bb custom_margin_phone=\u00bb|0px||0px|false|true\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb0px|25px|0px|25px|false|true\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb max_width=\u00bb1200px\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb0px||||false|false\u00bb custom_padding_tablet=\u00bb30px||||false|false\u00bb custom_padding_phone=\u00bb20px||||false|false\u00bb custom_padding_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_text_color=\u00bb#226ea6&#8243; header_3_font=\u00bbGotham Bold||||||||\u00bb header_3_text_align=\u00bbleft\u00bb header_3_text_color=\u00bb#226ea6&#8243; header_3_font_size=\u00bb21px\u00bb module_alignment=\u00bbcenter\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h3>Tambi\u00e9n puede interesarte&#8230;<\/h3>\n<p>[\/et_pb_text][et_pb_blog fullwidth=\u00bboff\u00bb posts_number=\u00bb3&#8243; include_categories=\u00bball\u00bb use_manual_excerpt=\u00bboff\u00bb excerpt_length=\u00bb150&#8243; show_author=\u00bboff\u00bb show_date=\u00bboff\u00bb show_categories=\u00bboff\u00bb show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.16&#8243; _module_preset=\u00bbdefault\u00bb header_font=\u00bbGotham Bold||||||||\u00bb header_text_color=\u00bb#FFFFFF\u00bb body_font=\u00bbGotham Light||||||||\u00bb body_text_color=\u00bb#FFFFFF\u00bb background_color=\u00bbRGBA(0,0,0,0)\u00bb text_orientation=\u00bbcenter\u00bb border_radii=\u00bbon|15px|15px|15px|15px\u00bb border_width_all=\u00bb0px\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Chupete has announced this morning M\u00f3nica Moro as the new president of the Jury, who joins the list of names such as Luis Bassat or Germ\u00e1n Silva among others.<\/p>","protected":false},"author":5,"featured_media":3634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[6],"tags":[],"class_list":["post-3632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Christian Haltermann, comparti\u00f3 sus reflexiones sobre 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