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El Chupete - “Público Exigente”: La Campaña que Desafía a la Industria
“Público Exigente” es la nueva campaña de Publicis España, producida por Prodigious España, que lanza un mensaje claro y necesario: hoy, más que nunca, la publicidad debe estar a la altura de una generación joven que no se conforma con cualquier cosa. Niños, niñas y adolescentes se han convertido en audiencias críticas, informadas y altamente conscientes de lo que consumen.
Presentada el 14 de febrero en las oficinas de Publicis España, esta campaña no solo invita a repensar cómo se comunica con las nuevas generaciones, sino que también plantea un reto a marcas y creativos: conectar con honestidad, creatividad y responsabilidad con un público que exige autenticidad.
What is El Chupete?
El Chupete is an independent institution promoted by professionals from the world of communication and education, whose main objective is promover la comunicación infantil y juvenil responsable e incentivar la creatividad in children.
We are immersed in an information society, changing at all times with a speed never seen before; which obliges everyone to take special care of children; a sector of society directly and continuously exposed to constant changes in communication and advertising.
Goals
Raise awareness
advertisers of children's products of the importance of betting on creative campaigns that transmit values.
Motivate
agencies to improve their creativity and ingenuity in children and youth advertising.
Train
educators, teachers and pedagogues on the important role played by the media on children and young people.
To reward
the efforts of professionals, given the difficulty of this type of communication and of being recognised at other festivals.
Create
projects that dignify advertising and communication for children and young people, ensuring their rights and demonstrating that there are campaigns that respect them.
What's happening
Discover the latest news about advertising and communication for children and young people.
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