Home

The Festival

Videos

News

El Chupete Joven

El Chupete Talks

Contact

The latest edition of El Chupete Joven already has winners

The International Festival of Children's Communication El Chupete has celebrated the latest edition of its El Chupete Joven award, within the "Child and Teen Consumption Conference" organized by the Complutense University of Madrid.

10 de mayo de 2022

  • This edition of El Chupete Joven once again had the collaboration of the Chair of Digital Communication in Chilhood and Adolescence of the Complutense University of Madrid.
  • Students from different advertising courses at the UCM faced a real brief proposed by Foster’s Hollywood through its agency Arena.
  • The organization is planning to extend El Chupete Joven to other national and LATAM universities.
The International Children's Communication Festival El Chupete will have has held the latest edition of its El Chupete Joven award, within the “Child and Teen Consumption Conference” organizado por la Universidad Complutense de Madrid. Este premio, enfocado a un público universitario compuesto por jóvenes publicitarios que pronto trabajarán en el sector, tiene como objetivo que los estudiantes puedan ganar experiencia académica trabajando en real briefs reales. En esta ocasión, los alumnos del Grado de Publicidad y RR.PP. de la Universidad Complutense de Madrid pudieron demostrar sus conocimientos adquiridos en un brief for the Foster’s Hollywood brand with the launch of their new hamburgers. Undoubtedly “a great creative challenge through a well-known brand” afirma Mireia Álvarez Client Business Partner de Arena. Álvarez ha formado parte del jurado de estos premios junto a Borja Cameron, Director de Marketing Digital, Medios y Comunicación en Alsea Europa. Las alumnas students Mireia Rey Asenjo, Laura Romero Richaud, Ana Sáez González y Lucía Benito González are the winners of this edition with their proposal “Viejovenes Fosterianos” an exhaustive research work with the aim of repositioning the image of Foster’s Hollywood, which they have designed for different platforms, both digital and street marketing, “empleando el humor como herramienta creativa para conectar con el público” apuntan las estudiantes. Si bien serán éstas quienes cursen las prácticas extracurriculares y puedan adquirir así una experiencia en el mundo real de una agencia, desde El Chupete y desde Arena, agencia de Foster’s Hollywood se quiso transmitir el “acknowledge the excellent work carried out by the different groups that participated in El Chupete Joven, without detracting from the academic year they were in nd who have contributed a high level to the competition, presenting presentations that showed a great deal of effort and dedication”. Likewise, taking advantage of the framework of the presentation, the organisers of El Chupete highlight “the great opportunity that this award offers to showcase the talent of the new generations of communicacion” and they are confident in the possibility of holding more annual editions together with UCM and extending this award to other universities or creative schools in Latin America. “Participating in a congress of such international relevance as this Child&Teen Consumption shows the educational and global work that we try to transmit from El Chupete through El Chupete Joven”, says Christian Haltermann, director of El Chupete.

About El Chupete

El Chupete is an independent institution promoted by professionals from the world of communication and education, whose main objective is to promote responsible child communication and encourage creativity in children.

Media Contact

Cristina Gallardo 659 732 946 [email protected]

Download Press Release

Nota de Prensa: La última edición de El Chupete Joven ya tiene ganadores

About Arena España

Compañía líder en comunicación integrada y medios, que cuenta con más de 20 años de trayectoria y ha sido premiada por la Agencia Española de Anunciantes como Mejores Agencia del Año 2021, reconocimiento recibido en 5 ocasiones desde 2010. Arena destaca por su actitud única para explorar, acelerar y provocar conexiones únicas y relevantes entre marcas y personas para generar un impacto positivo en sus vidas, su negocio y la sociedad. Por ello, confían en la agencia más de 50 clientes, entre los que se encuentran Banco Santander, Naturgy, Grupo Orange, Grupo Damm, AECC, Reckitt, Carrefour, Grupo Agrolimen, Correos, Grupo Alsea o Grupo Planeta. Communication contact Arena España: Elsa Poveda Calvo – [email protected] Media Contact Balboa Comunicación Juliana Pazos – [email protected] Marta Casamayor – [email protected] Tel.: 91 515 95 10 / 636 65 90 76  

You may also be interested in...