December 2nd, 2021
- The jury of El Chupete, headed by Elena Gómez del Pozuelo, has met to deliberate and decide the winners of this latest edition.
This Wednesday at the Hotel Puerta América, the luxury jury of El Chupete, with Elena Gómez del Pozuelo at the head, met to deliberate and decide the winners of this last edition of 2021, which this year will be themed Girl Power.
El resto del jurado estaba compuesto por:
- Ana Costi, directora de marketing de Amazon
- Antonio Pérez, director de exportación de Agua Sierra Cazorla
- Celine Ricaud, directora de marketing de Mattel
- Curro Palma, director general de Contrapunto BBDO
- Joana Sánchez, presidenta de Incipy
- Leticia Porto, docente de URJC
- María Gómez del Pozuelo, CEO y fundadora de Womenalia
- Nora Kurtin, CEO y fundadora de Sapos y Princesas
- Rafael Alférez, director de marketing de KIA
- Rafa Urbano, CEO de Ymedia Wink iProspect
- Ricardo de Diego, director de marca de ACB.
The president of the jury, Elena Gómez del Pozueloco-founder of Womenalia and Baby Friendly pointed out that "from the communication we must see how we can contribute not only to create a responsible advertising with the little ones, but also to facilitate the dialogue between brands, children and parents".
More than 150 pieces have competed for a place in the list of winners of the XVII edition of El Chupete. "It has been a very intense day where we have been able to meet extraordinary pieces of a great creative and pedagogical level" explains Christian Haltermann, co-director of El Chupete.
In line with this opinion, the jury meeting concluded that creativity and insights in advertising creations aimed at children make us think about the simplicity we have to reach to convey messages with great responsibility. A message that coincides with the responsibility for which El Chupete has been working since its beginnings.
To know the names of the winners who will take home a Chupete we will have to wait until December 15, at the Awards Gala to be held at the Teatros Luchana and where we will know what were the criteria and reasons that have led to select the different awards.
About El Chupete
El Chupete is an independent institution promoted by professionals from the world of communication and education, whose main objective is to promote responsible child communication and encourage creativity in children.Media Contact
Cristina Gallardo 659 732 946 [email protected]Download Press Release
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