May 11th, 2021

• This change comes as a culmination of the maturity process of the first international festival of advertising and communication for children and serves as a presentation of its new products, El Chupete Talks and El Chupete Joven.

The International Festival of Children's Communication El Chupete, which promotes responsible children's communication and awards every year the best creative works with values, aimed at children, has presented this morning its new corporate image, coinciding also with the renewal of its website.

Through this new logo, it seeks to graphically reinforce the most creative and childish part of the festival with the use of a handwriting typography and an updated image of the pacifier, but without completely losing the original essence.

"We wanted to express a clean and formal image, but at the same time to awaken childhood memories by evoking the first writing strokes" adds Christian Haltermann, co-director of El Chupete.

On the other hand, the design of the website includes several improvements in its user experience, making navigation much more intuitive and integrating a responsive design. Likewise, new content has been added, such as the awards history, news section, own campaigns and social networks, among others.

This change comes as a culmination of the maturity process of the Festival, the first of advertising and children's communication at international level, which last year completed 16 editions and serves as a presentation of its own products such as El Chupete Joven; which promotes educational development through a platform focused on young university students to address real briefs and develop communication proposals or El Chupete Talks; a scenario in the form of meetings between professionals that helps to reinforce the El Chupete brand as a specialist in children's communication, address issues and trends that can generate debate through collaboration with media and related associations.

About El Chupete

El Chupete is an independent institution promoted by professionals from the world of communication and education, whose main objective is to promote responsible child communication and encourage creativity in children.

Media Contact

Cristina Gallardo
659 732 946
[email protected]

Enrique Martínez
633 183 713
[email protected]

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El Chupete presents its new brand identity

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